Plant-based protein made easy
(un)Believably
good
Delicious protein that's good for you and the planet.
Shop the shred
SUBSCRIBE AND SAVE
Plant
basedNo bull
basedNo bull
100% PLANT-BASED
100% DELICIOUS
100% AUSSIE OWNED
100% COMPOSTABLE AND RECYCLABLE PACKAGING
SHIPPED STRAIGHT TO YOUR DOOR
(un)Believably
New: the Starter Pack
Low fuss. High protein.
Everything you need to start
Shred, protein powder and a tin, sorted. One flat discount across the whole bundle.
- Two 8 serve 'Chicken' Shred packs
- Two 630g protein powders
- Flavour saver tin, nutritional yeast and 2 single serves
$159$213
You save $54
Shop the Starter PackUp to 25g
protein / serve
1g
fat / serve
1.7+
tonnes of protein sold
0
animals harmed
Idiot-proof
Three steps. No skill.
01
Rip it open
Tear the top off the bag. Tip the shred into a bowl.
02
Add hot water
Cover it, wait a few minutes while it drinks up and plumps.
03
Add it to anything
Give any meal a delicious, high-protein hit
Our beef (we don't have any)
Plants. Protein. No bull.
Most protein comes wrapped in plastic that outlives the person eating it, from a system that's rough on the planet and rougher on animals.
We're here to change that by making good protein easy.
Our entire range is here so you don't have to compromise; on flavour, on nutrition, on convenience and on values.
Join our journey to make a strong planet
Dinner, sorted
Goes with everything
Don't take our word for it
The fine print, un-fine-printed
Better for the planet, No extra effort
Packaging
100% home compostable or soft-plastic recyclable.
66% lighter
Dried, not hydrated. Far less weight to ship than the wet stuff.
Aussie owned
Australian owned and founder-led. No mystery oils, no flavour enhancers.
Cruelty-free
100% plants. Zero animals hurt in the process. Meat and dairy free.